Thursday, 15 March 2018

Optimization Best Strategies to Make Local SEO

If you have followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be.

Now is the time to start focusing on how you’re going to move the needle for your business with these few local SEO tips.

1. Insert Keywords across Multiple Listings
Insert your local keywords into unique descriptions across multiple listings, make sure that your photos are current, and always include your business category. Once you compile a list, promote it: Reviews are essential not only to boost rankings but also to encourage viewers to take action.

2. Get Local Coverage
If you'd like to improve your local SEO, target top local publications for coverage and create and foster relationships with local journalists who will cover your news on an on-going business.

3. Get New, High-Quality Links
The quantity and quality of links directed to your website have an increasingly impactful effect on its local search engine rankings. 

4. Improve Internal Linking Structure
Add internal links where relevant from within your pages' content, including blog posts, informational pages and key service pages. We consistently see lifts in rankings (maps and organic) after improving websites' internal linking structure. 

5. Optimize Title Tags With Local Keyword
To help specific pages rank locally, optimize your title tags with the local keyword. For example, your title tag could be "basement renovations Chicago." This signals to search engines that this page is directly tied to Chicago, and will thus be more likely to show up in searches from your geographic area and explicit searches for the local term.  

6. Claim And Optimize Your Google My Business Profile
One of the simplest things you can do to improve your local SEO is claiming your Google My Business profile. This is a business listing that shows up for local searches. You need to have a physical location and street address (not a P.O. box) to set up or claim a listing. 

7. Create Local Business Profiles
Make it easier for searchers to find you by establishing a presence on popular review sites for your industry such as Google+, Yelp and Yellow Pages. Each local profile you create acts like another “platform” for local visitors to land on. It’s an incredible opportunity to improve local SEO and demonstrate social proof, which will help drive people back to your website.  

8. Multi-Local Brands Should Build Hyper-Localized Content
For multi-local brands, focus on developing hyper-local content. Many brands have the same location page content for all locations. Instead, make every location page unique. Don't just find and replace the city name. Do some research. 

9. Associate Your Business with An Area
Start with Google Maps and finish with your website, citations and local listings. Make sure (without being spam-my) to make it clear to search engines the area that your business wishes to dominate, and the full extent of your service area. 

 10. Be As Authentic As Possible
It's crucial to be as authentic as possible when listing your business on sites like Google, Bing or Yelp. Fill in and regularly update your business's description and upload photos that are current and high quality. But remember that images that appear photo shopped can hurt your SEO ranking.

11. Don't Ignore the Little Details
It can be easy to overlook small details when posting a blog or uploading a new image, but crossing your T's and dotting your I's can make all the difference. HTML elements such as meta description tags and titles are just as critical as the image or content itself. 

12. Offer a Google Virtual Tour
A new tool for businesses concerned with local SEO is Google Virtual Tour. You can now add a 3-D photo tour of your business to your Google profile, which will show up in searches on Google maps. 

13. Prioritize Reputation Management
Businesses must be proactive about their online reputation management to optimize local SEO. There are several tool options you can use to track, manage and proactively garner reviews, but the focus should definitely be on reviews on the Google My Business page. 

14. B2B Marketers Need To Address Customer Needs
Most B2B buyers don't start by searching for your brand, product or service (and if they are, they're already finding you). They use search phrases that are problem- or need-oriented. 

15. Manage Citations Effectively
After you claim your Google My Business, Yelp, Bing Places and other listings, claim your business with data giants like Infogroup, Acxiom, Neustar Localeze and Factual. Make sure your name, address and phone number is correct.

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Friday, 16 February 2018

Best Advantage for NGINX

NGINX also has a rich set of features and can perform various server roles:


1 - A reverse proxy server for the HTTP, HTTPS, SMTP, POP3, and IMAP protocol

2 - A load balancer and an HTTP cache

3 - A frontend proxy for Apache and other web servers, combining the flexibility of Apache with the good static content performance of NGINX

NGINX supports FastCGI and SCGI handlers for serving dynamic content scripts such as PHP and Python. It uses the LEMP stack: a variation of LAMP using the phonetic spelling of NGINX (Linux, “En-juhn-ex,” MySQL, PHP).

Therefore to install Nginx the following command you can see blow....

 Installation of Ngnix

 To add the CentOS 7 EPEL repository

        yum install epel-release

Install Nginx

yum install nginx

Start Nginx

systemctl start nginx

Allow from firewall

firewall-cmd --permanent --zone=public --add-service=http

firewall-cmd --permanent --zone=public --add-service=https

firewall-cmd  --reload

enable Nginx to start when your system boots
        systemctl enable nginx
default server root directory is



Installation of PHP

To add his PHP repository, run the following command

yum install

This pulls in the package and adds the repository to YUM. It is being added disabled, though, so we have to enable that manually. So, open the repository file:
vi /etc/yum.repos.d/remi.repo

cut out the ‘remi-php55’ and ‘remi-php56’  block as we want PHP 7.0. 
vi /etc/yum.repos.d/remi-php70.repo
To enable repository, you have to change ‘enabled=0’ into ‘enabled=1’.

yum install php-fpm php-cli php-common php-mbstring php-gd php-intl php-xml php-mysql php-mcrypt php-zip php-curl
php –v


 To ensure it also starts automatically with the server, run
        systemctl enable php-fpm

To find a file
        find / -name php-fpm.conf
 Change both the user and the group to nginx
        vi /etc/php-fpm.d/www.conf

add the following content to it:
        location ~\.php$ {
             try_files $uri =404;
             fastcgi_index  index.php;
       fastcgi_param SCRIPT_FILENAME                  
             include fastcgi_params;
 Restart nginx
        systemctl stop nginx
        systemctl start nginx
Restart php-fpm
        systemctl status php-fpm.service
        systemctl stop php-fpm.service
        systemctl start php-fpm.service
NginX has been marked to record high performance than Apache. NginX require very less memory as far more clients 
can be supported with minimum or no thread. Hence very little memory is utilized as compared to Apache which needs 
one thread/process or each client.

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Wednesday, 27 December 2017

More Benefits of e-Commerce Website for Business

Now the businesses are coming online with the e-commerce website. In this era of modernity, most of the individuals do not have much time to go to the shop and buy the things they need. Due to this, there is a rise in online shopping day by day from the e-commerce website. Electronic Commerce is also known as e-commerce that consists of the purchasing and selling of products or services through electronic systems like computer networks and the Internet.
Some upcoming web design trends to be adopted in 2018:
Mobile E-commerce taking place:
Let’s face it, today everyone’s on their mobile phones all the time, spending there much more time than in front of the computer, and why shouldn’t they be? It’s like a mini portable PC which makes it extremely practical and it’s not as clunky as a laptop. In an era where we’re constantly living on the go, time has become a commodity, a luxury not everyone can afford. They love to explore different kinds of things in the e-commerce stores. Thus, all the web owners need to adopt this rising and the latest trend in e-commerce by hiring best e-commerce website development company.
A Personalized Experience
The customer is always right. This saying is especially true nowadays, where e-commerce has become so customer-oriented that they basically do all the online shopping completely on their own. They’re like detectives searching for the right kind of clues in order to discover whether or not, in the end, a product is worthy of their attention. Customers will eventually flock to those offering as close to the in-store experience as possible, and major ecommerce retailers are already striving to make things more personal and more tangible on web.
Ecommerce Curtain & Pay Monthly Models
Product curtain and pay monthly models are likely to continue to form an increasing part of the future of ecommerce. People don’t want to buy generic products from you – Amazon is cheaper and quicker. But they do want to buy curated products, lifestyle products, and ecommerce packages where your product knowledge and expertise can create an altogether more enjoyable, rounded experience.
Ecommerce Attribution Modelling
Attribution modelling provides the basis for calculating ROI, and thereby tailoring your marketing strategy to deliver optimal results. Assigning value to something in or related to your funnel is important because it makes it possible to calculate your return. Attribution modelling looks at the best possible actions to which you should attach value, so you can focus your marketing spending and resources on those that offer the strongest return.

 Conclusion & Reviews
In conclusion, e-commerce web designs that are currently trending are the ones that offer a lot of informative features and a genuine personalized experience. Customers are taking their sweet time while browsing through WebPages and are generally in no hurry to buy things until they’ve thoroughly checked everything out. So, the e-commerce development service company always needs to be updated so that they can offer their client with the best website.

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